Established in 1987 in Paris by Jean Touitou, A.P.C. is a French ready-to-wear brand. A.P.C is the short for 'Atelier de Production et de Création'. The brand developed by this Tunisian Jewish fashion designer is recognized for its simple designs. Simple patterns, clean lines and barely visible logos define this brand’s clothing. The products are inspired from military garments. The brand is more popular for its raw-denim selvage jeans which are fashionable, have a slim cut and fade quickly. The brand has opened stores in London, Los Angeles, Melbourne, Sydney, New York City, San Francisco and more.