Frame Denim, a jeans line was founded in 2012 by Jens Grede and Erik Tortensson in Los Angeles. The products are manufactured and circulated from LA. The idea behind the launch of this globally renowned brand was to create simple yet prominent denim. In 2013, a line of jeans was launched for taller women in collaboration with model Karlie Kloss. This brand mixes the denim heritage of Los Angeles with the edgy outlook of the place. The brand targets women who wear jeans to complement their figure and accentuate their look. The variety of washes and colors along with the use of cutting-edge fabrics is what makes the brand stand out from the rest. The brand also manufactures jeans of different styles. The classic pieces come in stonewashed tones and dark shades with worn detailing.