IRO, a luxury fashion brand was launched in 2005 by brothers Arik and Laurent Bitton in Paris. The label is well known for its ready-to-wear, accessories and denim for men and women. The products of this label have a distinct dated feel. The brand mixes French charm with the urban edge of New York. The collection includes women’s and men’s jeans, t-shirts, leather jackets, shoes and more. Leather pants, scarves, dresses, tops, jewelry and more are also available for fashion conscious women. Unconventional fabrics and muted shades are used to provide classic shapes to the apparel.