Isabel Marant started her fashion career with the launch of Twen in 1989 when she was 22 years old. It was her first knitwear and jersey brand. Her first show in her own name was held in the courtyard of a squat in 1995. In 1998, she founded her first boutique in the Bastille district. Her label goes by her name. This French fashion brand is currently renowned for its shoes and is a hit among celebrities. The brand also specializes in clothing, accessories and jewelry. Her collections are targeted for women in real life and not just for glossy magazines. She supports handmade designs and her goal is to keep conventional expertise alive.