Joseph, a retail chain and fashion brand was founded in 1972 in London by Joseph Ettedgui. Many budding designer got the support of this brand to showcase their products. Designers like Azzedine Alaïa, Kenzo, Yohji Yamamoto and many others. The brand started with its knitwear collection known as Joseph Tricot and soon expanded its label to include women’s wear, fragrance, Joe’s restaurants and home ware collection known as Joseph Pour La Maison. At present, Louise Trotter is the creative director of brand which now provides ready-to-wear collection and has its focus on luxury necessities.