MiH Jeans' founder Chloe Lonsdale grew up in London surrounded by denim, - ‘Made in Heaven’, a denim brand was originally established by her godfather in 1969. Known for its prfect fitting, the brand's revolutionary designs are worn by celebrities like Claudia Schiffer and Jessica Biel. The luxury denim brand mainly focuses on modern washes, exceptional fit and impeccable materials. Crafted to perfection, the label combines British-cool with a luxury edge to create a collection of intricate silhouettes. Using traditional tailoring methods to form the most perfect shapes, the pieces are designed for those who can't live without denim.