Inspired by a contemporary American spirit, R13’s design team launched its collection of luxury denim in 2009. R13’s women’s wear reflects the ‘riot grrrl’ trend of nineties, true to their design for radical androgyny and neo-progressivism. The brand’s rock ‘n’ roll image is inspired by original 13 US colonies flag and reflective of the label’s rebellious attitude. Loved by celebrities, R13 collections have been worn by various A-listers and Hollywood stars. With effortless finesse and daring sophistication R13 pieces are made from deconstructed denim and soft leather.